Shopper Insights Manager (m/w/d)
Core
Drive business growth for PepsiCo's German market by translating shopper, retail, and market data into actionable strategic recommendations for Sales, Category Management, and Commercial teams.
Role type
Senior Shopper Insights Manager (FMCG)
Builds
Category and channel strategies, customer growth plans, and brand innovation strategies for Snacks and Beverages
Domain
Fast-Moving Consumer Goods (FMCG), Retail, Consumer Insights
Deliverable
dashboards & analysis
Required skills
Shopper behavior analysis, syndicated research tools (NielsenIQ, YouGov), panel data management, strategic research project leadership, cross-functional stakeholder management, commercial strategy translation
Preferred skills
Category Management, Trade Marketing, Revenue Growth Management, German FMCG landscape knowledge
Technologies
NielsenIQ, YouGov, GfK, household panel data, retail measurement data
Responsibilities
Lead the Shopper Insights agenda for the German market; manage key data providers and sources; translate complex data into actionable business recommendations; deliver regular insights and KPI reporting to senior stakeholders; lead strategic and ad-hoc research projects; partner with Sales and Commercial teams to embed insights into customer planning and assortment strategies; influence decisions on channel strategy, pricing, and pack architecture.
Seniority
Senior, hands-on IC