Revenue Growth Manager - Beverage
Core
Designing 3-5 year Pack Price Architecture strategies and Annual Operating Plans to drive sustainable top-line revenue growth for the Turkey Beverage Category.
Role type
Senior IC revenue growth manager (pack price architecture)
Builds
Pack Price Architecture strategies, Annual Operating Plans (AOP), and revenue realization activities
Domain
FMCG / CPG / Beverage
Required skills
Revenue management strategy, Pack/Price/Promotions/Trade Terms/Mix optimization, Financial/P&L competency, Consumer research (Conjoint, elasticity), Data analytics, Strategic planning, Change management
Preferred skills
Big data techniques, Excel skills, Agency experience
Technologies
Excel, Conjoint, Elasticity measurement tools
Responsibilities
Design Beverage Net Revenue Annual Operating Plan (AOP) in Pack Price Architecture; Influence Category Strategic Plan (ICP) Revenue Algorithm; Support ongoing revenue realisation activities to increase Net Rev / Kg; Work with Marketing teams for new product launch pricing; Lead Bimonthly Revenue Council agenda; Execute RGM capability agenda and Northstar projects (Price Elasticity, BL/OBPA); Define course-correcting actions from performance deep-dives.
Seniority
Senior, hands-on IC
