Influencer Marketing Manager
Core
Manage and optimize end-to-end creator campaigns (paid and organic) for Juniper's weight-management program, focusing on performance-led creative briefs and scaling creator partnerships in the regulated healthcare sector.
Role type
Influencer Marketing Manager (Performance & Strategy)
Builds
Paid creator advertising campaigns, organic creator content, and community-led brand activations for Juniper's weight-loss program.
Domain
Digital Healthcare / Weight Management / Influencer Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Influencer marketing strategy, performance creative brief writing, creator relationship management, campaign operations, data analysis, project management, negotiation, cross-functional collaboration
Preferred skills
Network of talent managers/agents, experience with TikTok/Instagram/Meta campaigns, understanding of creator culture, ability to manage six-figure budgets
Technologies
Motion, Notion, CreatorIQ
Responsibilities
Manage end-to-end creator campaigns across paid and organic channels; Develop and optimize creative briefs for whitelisted/paid ads; Source and onboard creators aligned to brand positioning; Monitor campaign performance against CAC targets and KPIs; Coordinate contracts, deliverables, and usage rights; Build long-term relationships with creators and talent agencies.
Seniority
Mid-level (3-5 years experience), hands-on IC
