FOBO Marketing Lead / Franchise Lead - Cambodia Beverages
Core
Lead franchise and commercial marketing operations for PepsiCo Beverages in Cambodia, managing P&L, AOP plans, and bottler partnerships.
Role type
Senior FMCG Marketing & Franchise Lead
Builds
Annual volume targets, market strategies, and brand communications for PepsiCo Beverages
Domain
FMCG / Beverages
Required skills
P&L management, AOP planning, bottler relationship management, market strategy development, budget ownership, stakeholder management, trade marketing, business development, people management
Preferred skills
Regional multi-country experience, consumer insights analysis, innovation in product launches, import/concentrate procurement management
Technologies
None stated
Responsibilities
Lead partnership and relationship between PepsiCo and Bottlers to develop, align, influence, and execute AOP plans to ensure delivery of annual volume targets. Have full P&L accountability and support EBA/Co-op negotiations with Bottlers. Develop effective market strategies to ensure the sustainability and profitability of the PepsiCo Beverages business in these markets. Lead the development of communications and content around the brands for the market. Partner with market to develop and execute creative, media, PR and in-store advertising strategies. Own the A&M budgets for these markets and drive optimal spending. Plan and deliver marketing and sales promotional activities for these markets across all channels in Modern Trade and Traditional Trade. Manage the complexity of procuring imports/concentrates/etc. from various sources within the PepsiCo system.
Seniority
Senior, hands-on IC