Associate Manager - RGM
Core
Optimizing product and pricing strategies through brand ladder and price pack architecture analysis, mix management, and promo strategy to maximize brand equity and profitability.
Role type
Associate Manager, Revenue Management & Pricing Strategy
Builds
Brand ladder models, price pack architectures, and promotional optimization frameworks
Domain
Fast-Moving Consumer Goods (FMCG) / Revenue Management
Deliverable
dashboards & analysis
Required skills
Advanced analytics, regression modeling, price elasticity analysis, statistical trend analysis, KPI development, data visualization, Microsoft Excel, PowerPoint
Preferred skills
Tableau, Power BI, predictive modeling, competitor benchmarking
Technologies
Tableau, Power BI, Microsoft Excel, PowerPoint
Responsibilities
Conduct market research and data analysis to evaluate brand positioning and price pack opportunities; Develop and refine brand ladder and PPA models; Collaborate on sector NRM strategic projects including promotions optimization and competitor benchmarking; Design and build visualization dashboards for stakeholders; Monitor KPI metrics and develop new relevant metrics to support data-driven decision-making; Ensure timely submission of reports to Revenue Management teams.
Seniority
Associate Manager, hands-on IC with team mentoring
