PPC Specialist (Freelance)
RemoteFreelance / independent contractorNo visa sponsorship
Core
Plan, execute, manage, and optimize paid advertising campaigns across multiple digital platforms.
Role type
PPC Specialist (Freelance)
Builds
Paid advertising campaigns on Google and Meta platforms
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Meta Ads Manager, keyword research, audience targeting, retargeting, conversion tracking, budget management, bid management, data analysis
Preferred skills
Google Analytics, ad copywriting, creative testing
Responsibilities
Develop campaign strategies, manage Google Search/Display/Performance Max/Shopping/YouTube/Facebook/Instagram campaigns, conduct keyword and competitor research, create and test ad copies, monitor key metrics (CTR, CPC, CPA, ROAS), prepare performance reports, communicate with clients
Seniority
Freelance