Creator & Influencer Marketing Lead
Core
Define and execute strategy for a massive creator and influencer marketing function, managing 100+ creators and multi-million-dollar budgets to drive product launch velocity and business outcomes.
Role type
Senior IC Creator & Influencer Marketing Lead
Builds
Large-scale creator campaigns, long-term partnerships, and a creative engine using contractors and AI tools
Domain
Consumer technology / AI products
Deliverable
product features
Required skills
Strategic planning, storytelling, performance marketing, creator contracting and negotiation, cross-functional collaboration, creative judgment, analytical rigor, value-driven negotiation, network building, AI tool building
Preferred skills
Experience in high-flux, high-growth environments, autonomous self-starter mindset, editorial taste
Technologies
Perplexity Computer, Instagram, LinkedIn, X, YouTube
Responsibilities
Lead creator and influencer marketing function end to end, own execution of large-scale campaigns, manage creator contracting and negotiation, maximize product launch impact, partner with Growth to drive conversion, provide direction on creator content, review creator builds, build community through events, build a creative engine with contractors and AI, work cross-functionally with Growth, Product, Business, and Comms
Seniority
Senior, hands-on IC
