Retail Media Marketing Manager
Core
Build and execute retail media campaigns across digital retail media networks to support the company's omnichannel expansion and direct-to-consumer business model.
Role type
Retail Media Marketing Manager
Builds
Retail media campaigns and foundational processes for retail marketing execution
Domain
Pet food / Direct-to-consumer / Retail Media
Required skills
Retail media campaign execution, Walmart platform knowledge, Data analysis (ROAS, sales lift, conversion), Agency/vendor management, Process building, Cross-functional collaboration, Excel proficiency
Preferred skills
Experience in shopper marketing or performance marketing, Knowledge of retail media industry trends and ad formats, Ability to thrive in ambiguity
Technologies
Walmart retail media platform, Excel
Responsibilities
Plan and execute retail media campaigns across digital networks, Partner with stakeholders on campaign setup and optimization, Own performance reporting and translate data into recommendations, Build foundational tracking and measurement frameworks, Manage agency and vendor relationships, Monitor industry trends and competitor activity
Seniority
Mid-Senior, hands-on IC