Product Marketing Lead
Core
Lead product marketing functions including competitive intelligence, positioning, messaging, and go-to-market strategy for new consumer finance products.
Role type
Senior IC Product Marketing Lead (via careerplan.io/jobs/4547646-product-marketing-lead-at-possible-finance)
Builds
Consumer finance products, membership tiers, and platform features
Domain
Consumer Fintech / Lending
Deliverable
product features
Required skills
Competitive intelligence, go-to-market strategy, product positioning, customer research, pricing strategy, cross-functional leadership, data analysis, product adoption analysis, stakeholder management
Preferred skills
B2C fintech lending/credit experience, SQL, payments experience, team mentoring
Technologies
Sigma, Amplitude, Databricks, Fullstory
Responsibilities
Build and scale competitive intelligence program; define product tiering, pricing, and market positioning; influence product strategy and roadmap; drive end-to-end go-to-market for new products; partner with User Research for insights; improve adoption and retention via data.
Seniority
Senior, hands-on IC