Answer Engine Optimization (AEO) Manager
Core
Enhance visibility across AI search and assistant experiences while supporting core SEO priorities for an e-commerce menswear retailer.
Role type
Manager, Answer Engine Optimization (AEO)
Builds
Practical on-site improvements (FAQ blocks, comparison sections, structured content) and scalable template changes for product pages.
Domain
E-commerce / Retail / AI Search
Deliverable
product features
Required skills
AEO strategy, SEO execution, cross-functional collaboration, data analysis, content optimization, technical SEO debugging, dashboarding
Preferred skills
E-commerce template experience (PDPs/PLPs), structured content patterns (FAQs/comparisons), AI discovery tools familiarity
Technologies
Ahrefs, seoClarity, BrightEdge, Screaming Frog, Google Search Console, Looker Studio, GA4, Akamai, Profound
Responsibilities
Own day-to-day execution of AEO work across priority journeys; Turn customer questions into concrete on-site improvements; Maintain AEO backlog and prioritize work; Partner with Content, Product, Engineering, and Merchandising to implement changes; Run experiments with clear hypotheses; Track performance using engagement and AI visibility signals.
Seniority
Manager, hands-on IC