Marketing Specialist - Trenery
Core
Lead local area marketing, PR partnerships, in-store activations, and premium events to build brand desirability and connect with customers for Trenery.
Role type
Marketing Specialist (Brand & PR)
Builds
Local marketing strategies, luxury-coded store events, PR campaigns, and clienteling/loyalty initiatives.
Domain
Australian fashion retail
Deliverable
product features
Required skills
PR and media campaign management, event planning and management, project management, budget management, cross-functional partnership coordination
Preferred skills
Knowledge of digital media, radio, and out-of-home (OOH) advertising, experience with wholesale and marketplace partner coordination
Technologies
None stated
Responsibilities
Develop and execute local area marketing strategies and in-store activations; Plan and deliver luxury-coded store openings, closures, VIP experiences, and brand events; Manage PR and media outreach and lead the PR agency; Partner with Retail and CRM teams to deliver clienteling, VIP, and loyalty initiatives; Manage community, brand, and lifestyle partnerships; Coordinate marketing activity and promotions across wholesale and marketplace partners; Manage PR, local marketing, and event budgets; Track campaign performance and provide insights.
Seniority
Individual Contributor
