Senior Data Scientist, Growth Marketing
Core
Drive marketing efficiency, attribution, and experimentation efforts through customer lifetime value modeling, media mix attribution, and causal impact assessments.
Role type
Senior IC data scientist (growth marketing & experimentation)
Builds
Operational decision-making frameworks for marketing portfolios and self-service product/CRM experimentation tooling
Domain
Fintech / Growth Marketing
Deliverable
production ML models
Required skills
SQL, statistical modeling, causal inference, A/B testing, media mix modeling, customer lifetime value modeling, scalable experimentation design
Preferred skills
Fintech/banking/finance domain experience
Technologies
Machine learning pipelines, experimentation engines, digital ad network integrations
Responsibilities
Build and integrate customer lifetime value models into operational decision-making; lead systematic marketing and product experimentation programs; design and conduct experiments to estimate marketing strategy impact; architect scalable ML pipelines for experimentation operations; mentor team members and ensure production system quality.
Seniority
Senior, hands-on IC
