Performance Marketing Specialist (SEO, GEO, AI Visibility)
Core
SEO Specialist focused on technical optimization, Generative Engine Optimization (GEO), and improving visibility in AI-powered search platforms like Google AI Overviews.
Role type
SEO Specialist (GEO & Technical)
Builds
Organic search visibility and rankings for Reolink's security products in Western markets
Domain
Security technology / SaaS
Required skills
Technical SEO, Generative Engine Optimization (GEO), Keyword research, Competitor analysis, Site architecture optimization, Core Web Vitals management, Structured data implementation, AI search strategy, Analytics interpretation
Preferred skills
Experience managing overseas SEO projects, Western market optimization, Entity SEO, Semantic search, Topical authority
Technologies
Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, Google Keyword Planner, Google My Business
Responsibilities
Conduct technical SEO audits covering crawling, indexing, and site performance; Develop and execute technical SEO strategies; Implement GEO strategies for AI-generated search results; Monitor rankings and traffic using analytics tools; Collaborate with developers and content teams; Stay updated on algorithm changes and AI search developments