Marketing Tech senior Lead
Core
Senior lead bridging data analytics and engineering teams to define specifications, manage Customer Journey Analytics (CJA) connections, and own Adobe Target test setups for a global digital transformation client.
Role type
Senior IC Marketing Technology Lead (Analytics & Automation)
Builds
Customer journey analytics solutions, email/push performance reporting, and A/B test infrastructure
Domain
Digital transformation, AI-driven automation, cloud solutions
Required skills
Customer Journey Analytics (CJA) expertise, Adobe Target proficiency, technical specification writing, data view design, data source onboarding, reconciliation process definition
Preferred skills
QA collaboration for anomaly tracking, cloud-native foundations, AI coding assistants
Technologies
Adobe Target, CJA, cloud-native platforms
Responsibilities
Define analytics requirements and write technical specifications for web/app engineering; Build and modify CJA connections and data views; Own Adobe Target test setup, audiences, splits, and reporting; Onboard new data sources into CJA; Define weekly reconciliation of CJA against back-end order data (via careerplan.io/jobs/45-004-98-379-marketing-tech-senior-lead)
Seniority
Senior, hands-on IC
