Sr. Manager, Cross Brand Omnichannel Orchestration and Enablement
Core
Sr. Manager leading day-to-day operations of the Oncology Business Unit's Omnichannel Engine (AI dynamic targeting tool) to orchestrate campaigns across 4 brands.
Role type
Senior Manager, Marketing Operations & Strategy
Builds
Omnichannel campaigns, deployment logic for Veeva Opportunity Engine, and self-serve dashboards for 4 oncology brands.
Domain
Pharmaceutical / Biotech / Oncology
Deliverable
production ML models
Required skills
Vendor management, KPI dashboard creation, CRM and marketing automation, omnichannel campaign management, data governance, change management, matrix organization leadership, project management.
Preferred skills
MBA, oncology industry experience, HCP brand planning, field sales training, large-scale organizational change.
Technologies
Veeva Opportunity Engine, Veeva Insight Card, CRM systems, digital marketing platforms, analytics tools.
Responsibilities
Oversee deployment of Veeva Opportunity Engine and refine model logic; manage vendor relationships and campaign backlogs; develop training materials and lead new hire onboarding; partner with analytics to maintain campaign dashboards; lead National Meeting delivery and DER enhancements.
Seniority
Senior, hands-on IC with strategic oversight
