Head of Performance Creative
Core
Own creative direction and quality for a performance team managing $3M+/month Meta spend to drive growth for a full-stack AI doctor platform.
Role type
Head of Performance Creative (DTC Healthcare)
Builds
High-velocity, emotionally resonant ad concepts and an AI-driven creative production system for Meta, Google, and TV channels.
Domain
Digital Performance Marketing / Healthcare (GLP-1s)
Required skills
Performance creative strategy, emotional storytelling, AI-assisted creative workflows, team leadership, cross-market localization, TV creative oversight, data-driven testing.
Preferred skills
Experience scaling creative for DTC brands, building repeatable creative systems, managing remote teams.
Technologies
Meta Ads, Google Ads, AI creative tools, TV/CTV platforms
Responsibilities
Set creative direction and quality standards for performance ads; build creative localization playbooks for European markets; lead high-velocity ideation and testing experiments; oversee TV and linear creative development; manage and develop the in-house creative team; partner with performance media buying to optimize CAC and ROAS.
Seniority
Senior, hands-on IC leader
