Senior Marketing Analyst – Audience Strategy & Insights-6376
Core
Lead audience segmentation, strategy, and revenue opportunity sizing for enterprise marketing using SQL and large datasets to shape business and product decisions.
Role type
Senior Marketing Analyst (Audience Strategy & Insights)
Builds
Quantified audience strategies, segment libraries, automated reporting, and campaign-ready segments.
Domain
B2B Marketing Analytics / Data Science
Required skills
Expert SQL, Audience segmentation, Lifecycle and funnel analysis, Revenue opportunity sizing, Customer Data Platform (CDP) management, Data partnership (Data Scientists/Engineers), Automated reporting
Preferred skills
dbt, Airflow, Hive, Salesforce Marketing Cloud, Statistical modeling (propensity, LTV, attribution), Python for automation
Technologies
SQL, Tableau, Salesforce Data Cloud, dbt, Airflow, Hive, Python, Google Sheets/Excel
Responsibilities
Deliver deep audience analysis including segmentation and churn signals; Size revenue opportunities and build business cases; Pull, clean, and analyze large datasets using advanced SQL; Partner with Data Scientists and Data Engineers on data models and pipelines; Build automated reporting and self-service dashboards; Translate audience definitions into campaign-ready segments in CDP.
Seniority
Senior, hands-on IC