Senior Brand Manager
Core
Senior Brand Manager responsible for building a clear, distinctive, and trusted brand for a fintech company, translating brand direction and consumer insights into positioning, messaging, and programs that support business growth.
Role type
Senior Brand Manager (Strategy & Execution)
Builds
Cohesive brand portfolio, PR programs, executive communications, and organic social presence
Domain
Fintech / Consumer Finance
Required skills
Brand strategy development, Positioning and messaging frameworks, PR agency management, Executive communications, People management, Brand architecture, Consumer research translation, Reputation management, Organic social strategy, Cross-functional leadership
Preferred skills
Fintech or regulated consumer category background, Brand refresh experience, Research-backed marketing claims, Customer review program oversight, Integrated brand campaigns
Technologies
None stated
Responsibilities
Develop brand strategy and recommendations grounded in consumer research and competitive insights; Shape and implement brand portfolio strategy connecting multiple products; Translate survey findings and customer research into compelling, substantiated marketing claims; Own day-to-day PR planning and agency management; Develop stories around products and business milestones; Manage and develop the organic social manager and contract content creator; Monitor coverage and customer feedback to identify reputation opportunities.
Seniority
Senior, hands-on IC with team leadership