Product Marketing Lead - Topps Experience
Core
Own product marketing for Topps experiences (Red Rookie Redemptions, Instant Packs) on the Fanatics Collect platform, driving awareness, adoption, and repeat engagement for trading card releases.
Role type
Product Marketing Lead
Builds
Integrated launch plans, differentiated messaging, and go-to-market strategies for Topps-branded digital collectibles releases.
Domain
Sports collectibles, digital marketplaces, consumer technology
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, user research (interviews, journey mapping), persona development, cross-functional collaboration, launch execution, performance analytics
Preferred skills
Experience with mobile apps, marketplaces, gaming, or collectibles; familiarity with trading cards or redemption programs
Technologies
Fanatics Collect platform, Topps.com
Responsibilities
Lead collector feedback and research to shape product roadmap; build integrated launch plans for major releases; develop consistent messaging across channels; equip sales and support teams with playbooks; define and track launch performance metrics.
Seniority
Senior, hands-on IC