Manager, Customer & Competitive Analytics
Core
Lead customer and competitive analytics to drive customer acquisition, retention, and business strategy using internal transactional data and third-party market intelligence.
Role type
Manager, Customer & Competitive Analytics
Builds
Customer behavior frameworks, competitive positioning models, and strategic recommendations for marketing and business decisions.
Domain
Retail (Menswear) + Customer Analytics & Market Intelligence
Deliverable
dashboards & analysis
Required skills
Customer behavior analysis, competitive intelligence, market share modeling, third-party data integration, executive communication, team leadership, critical thinking, strategic decision support, data governance, AI adoption
Preferred skills
Experience with syndicated data sources, advanced analytics methodologies, mentoring analysts
Technologies
AI tools, emerging analytics technologies, third-party data platforms
Responsibilities
Lead customer analytics practice to understand shopping patterns and lifecycle; Conduct deep analysis of customer behavior trends; Develop frameworks for measuring market share and competitive position; Translate competitive insights into actionable business recommendations; Mentor and develop a team of analysts; Partner with stakeholders to influence strategic decisions; Champion the use of AI to accelerate analysis and improve productivity.
Seniority
Manager, hands-on IC with leadership responsibilities
