Product Manager
Core
Drive organic discovery and buyer experience for G2 and GetApp platforms by owning the roadmap for SEO and AI-powered answer engine optimization (AEO).
Role type
Product Manager (SEO & AEO)
Builds
G2 and GetApp platforms, specifically optimizing for traditional search engines and AI-generated answers (ChatGPT, Perplexity, Google AI Overviews).
Domain
B2B software marketplace, SEO, AI search
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Product roadmap ownership, SEO fundamentals (technical SEO, on-page, structured data, Core Web Vitals), AEO strategy, cross-functional collaboration, data analysis, agile product delivery
Preferred skills
Marketplace/review platform experience, global team experience, programmatic SEO strategies
Technologies
Jira, Confluence, Amplitude, Looker, Google Search Console, Semrush, Ahrefs, Screaming Frog
Responsibilities
Own the AEO & SEO product roadmap; Lead product strategy for AI-powered search visibility; Define SEO-informed product improvements; Champion buyer experience as a traffic driver; Translate crawl data and ranking signals into engineering requirements; Design and run experiments for organic traffic and engagement
Seniority
Mid-Senior, hands-on IC