Membership Data Analyst
Core
Develop, analyze, and interpret membership data to drive strategies for growing and retaining the total membership base, including forecasting, budgeting, and reporting to senior leadership.
Role type
Membership Data Analyst
Builds
Membership acquisition and retention campaigns, budget forecasts, and executive reports
Domain
Membership services / Marketing analytics
Deliverable
dashboards & analysis
Required skills
Statistical analysis, SQL, Budget planning, Forecasting, Data visualization, Report building, Trend analysis, Data quality assurance
Preferred skills
Tableau, Power BI, Marketing campaign support
Responsibilities
Perform statistical analysis on member demographics and purchasing behaviors; Develop target audience models for acquisition and salvage campaigns; Assist in membership budget planning and forecasting; Prepare narrative reports and charts on key metrics; Analyze membership data across daily to annual cadences; Assess renewal trends and program effectiveness; Compile and analyze direct mail results; Provide analytical support to marketing for campaigns; Ensure data accuracy by resolving anomalies; Develop and maintain process documentation.
Seniority
Mid-level, hands-on IC
