Product Marketing Manager
Core
Shape market understanding of legal tech portfolio through positioning, differentiation, and outside-in stories to drive pipeline and revenue.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Market narratives, positioning frameworks, and GTM alignment for legal tech products
Domain
Legal technology / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, market and competitive insight, ICP and persona definition, positioning and messaging strategy, cross-functional collaboration, AI workflow design and testing
Preferred skills
Enterprise software experience, data-driven decision making, strategic storytelling, pipeline and win-rate analysis
Technologies
AI tools for call analysis, win/loss analysis, competitive monitoring, and content review
Responsibilities
Develop deep market and competitive insight; Update and evolve ICPs, personas, and use cases; Inform product and GTM direction based on market opportunity; Apply positioning and value propositions across all content; Translate product capabilities into customer-centric narratives; Activate positioning across the GTM organization; Partner with Sales Enablement to embed messaging frameworks; Refine positioning using win/loss insights; Become a product expert by syncing with Product Managers on releases
Seniority
Mid-level, hands-on IC
