Staff Product Manager (Attribution)
Core
Define and execute the vision for the Attribution stack, determining credit for ad exposures and building foundational reporting/measurement features.
Role type
Staff Product Manager (Attribution)
Builds
Attribution stack, reporting and measurement feature sets
Domain
Programmatic advertising, marketing attribution, data analytics
Deliverable
production ML models | product features
Required skills
Attribution methodologies (MTA, MMM, incrementally lift studies, geo experiments, CTV, ABM), roadmap ownership, technical fluency (data pipelines, identity resolution, event-level attribution), data-driven hypothesis testing, design sense, LLM integration
Preferred skills
Experience with retail media measurement, web analytics attribution
Technologies
MTA, MMM, CTV, ABM, LLMs
Responsibilities
Drive vision and own the roadmap for the Attribution stack; Work with complex clients to understand attribution needs; Drive alignment across Data, Data Science, Revenue, and Product Marketing teams; Deliver product specs capturing user needs and success criteria
Seniority
Staff, hands-on IC
