Senior Analyst, Verticals & Performance
Core
Develop and lead strategic business technology initiatives for priority industries to strengthen programmatic adtech and martech solutions.
Role type
Senior technical analyst (programmatic advertising)
Builds
Vertical-specific advertising solutions and measurement tools
Domain
Programmatic advertising and marketing technology
Deliverable
product features
Required skills
Python, SQL, statistical analysis, predictive modeling, A/B testing, project management, hypothesis formulation, data pipeline troubleshooting
Preferred skills
Marketing and advertising technology experience
Technologies
NumPy, Pandas, cloud-based data platforms
Responsibilities
Execute technical roadmap for Tier 1 projects; collaborate with Product, Revenue, and Data Science teams; troubleshoot technical issues in reporting and data pipelines; design and oversee experiments to validate hypotheses; contribute to analytics proof-of-concepts for strategic clients; define and track performance OKRs; provide hands-on support with campaign reporting and ad-hoc data analysis
Seniority
Senior, hands-on IC
