Brand Activation Specialist
Core
Plan and execute annual marketing activation strategies, surprise & delight programs, and consumer-facing brand experiences to drive awareness and conversion.
Role type
Brand Activation Specialist (Experiential Marketing)
Builds
Integrated multi-channel activation plans, promotional events, giveaways, and consumer touchpoints
Domain
Consumer Goods / Brand Marketing
Deliverable
product features
Required skills
Project management, Vendor coordination, Event logistics, Budget management, Cross-functional collaboration, Campaign performance analysis
Preferred skills
Integrated brand activation experience, Product launch support, Global mindset, Data-driven strategy (via careerplan.io/jobs/4382535009-brand-activation-specialist-at-trovebrands)
Technologies
Microsoft Office, Marketing tools, Project management tools
Responsibilities
Own and evolve the surprise & delight program; Plan and execute annual activation strategies; Develop integrated multi-channel activation plans; Partner cross-functionally to execute activations; Manage activation budgets and vendor relationships; Monitor campaign performance and KPIs; Represent the brand at events
Seniority
Individual Contributor