Senior / Lead Analyst- PH (L4)
Core
Senior Analyst responsible for end-to-end campaign execution, performance monitoring, optimization, and testing for assigned advertiser accounts.
Role type
Senior IC performance marketing analyst
Builds
Performance marketing campaigns for advertisers
Domain
Adtech / Programmatic media
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Python, R, analytical thinking, independent problem solving, data querying, campaign management, testing strategy, root-cause analysis
Preferred skills
Adtech experience, ClickHouse, Sisense, BI tools, mentoring
Technologies
SQL, Python, R, ClickHouse, Sisense
Responsibilities
Own campaign execution end-to-end including setup, QA, launch, optimization, and pacing management; Proactively monitor daily campaign health and flag anomalies; Identify, investigate, and resolve performance issues; Execute advanced optimizations and testing strategies; Respond to system alerts and participate in on-call rotations; Mentor junior and peer analysts
Seniority
Senior, hands-on IC
