Principal Product Manager, Buying & Optimization
Core
Own the product vision, strategy, and execution for TV media buying and execution, end-to-end, redefining CTV advertising in an AI-first world.
Role type
Principal Product Manager (AdTech/CTV)
Builds
AI-powered, self-serve TV platform for campaign management and execution
Domain
AdTech, Connected TV (CTV), Programmatic Advertising
Deliverable
product features
Required skills
Product strategy, roadmap definition, cross-functional partnership, feature prioritization, data-driven decision making, user story writing, UX collaboration, industry trend analysis, experimentation
Preferred skills
AI/ML product experience, TV measurement/attribution knowledge, identity challenges expertise
Technologies
AI, Machine Learning, Programmatic platforms
Responsibilities
Define compelling roadmap differentiating platform through automation and AI; Partner with Engineering, Data Science, and Media Buying to translate needs into requirements; Drive feature prioritization based on customer impact and scalability; Collaborate cross-functionally to ensure alignment and successful launches; Monitor industry trends and emerging AI technologies; Use data and feedback to iterate and optimize performance
