Principal Product Manager, Buying & Optimization
Core
Own the product vision, strategy, and execution for TV media buying and execution, end-to-end, enabling marketers to plan, launch, and optimize campaigns with an AI-powered, self-serve TV platform.
Role type
Principal Product Manager (Buying & Optimization)
Builds
AI-powered, self-serve TV platform for campaign management and execution across programmatic and direct TV
Domain
AdTech / Connected TV (CTV) / Programmatic Advertising
Deliverable
product features
Required skills
Product strategy, roadmap definition, cross-functional partnership, feature prioritization, data-driven decision making, user story writing, UX collaboration, industry trend analysis, experimentation design
Preferred skills
AI/ML product experience, TV measurement and attribution knowledge, identity challenge familiarity
Technologies
AI, machine learning, programmatic advertising systems
Responsibilities
Define compelling roadmap differentiating the platform through automation and AI-driven capabilities; Partner with Engineering, Data Science, and Media Buying to translate needs into requirements; Drive feature prioritization based on customer impact and scalability; Collaborate cross-functionally to ensure alignment and successful launches; Monitor industry trends and emerging AI technologies; Use data and feedback to iterate and optimize performance
Seniority
Principal, hands-on IC with strategic ownership
