Head of SEO
Core
Lead organic growth and content strategy for iSelect and Compare the Market to drive traffic and quote starts in insurance, energy, and personal finance.
Role type
Head of SEO (Leadership)
Builds
Organic growth programs, content architecture, and search presence for two major Australian finance brands.
Domain
Personal Finance / Insurance / Energy / SEO
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO leadership, organic growth strategy, content strategy, digital PR, technical SEO, cross-functional influence, experimentation with AI/automation
Preferred skills
Experience in regulated industries, hands-on execution alongside strategy
Technologies
N/A
Responsibilities
Develop and lead a high-performing SEO team; Own organic growth and content strategy; Drive traffic and visibility across insurance, energy, and finance categories; Optimize site performance, content architecture, and technical SEO foundations; Lead experimentation in SEO, content, and AI search; Collaborate with Product, UX, Engineering, Brand, Creative, and PR teams.
Seniority
Senior, hands-on IC with leadership responsibilities