Product Marketing Manager
Core
Own go-to-market execution for a defined set of products, translating category strategy and brand narrative into compelling launch plans, sales enablement, and customer-facing messaging.
Role type
Product Marketing Manager
Builds
Go-to-market plans, launch assets, sales enablement materials, and customer messaging for technology products.
Domain
Global technology / Consumer electronics
Deliverable
product features
Required skills
Go-to-market execution, product positioning, sales enablement, roadmap translation, launch budget planning, competitive analysis, KPI tracking, cross-functional collaboration
Preferred skills
eCommerce and digital retail ecosystem familiarity, Amazon experience
Technologies
eCommerce platforms, Amazon
Responsibilities
Develop and execute go-to-market plans for product launches and line extensions; Craft product positioning, messaging, and sales enablement materials; Partner with Product Management to translate roadmap into value propositions; Support launch budget planning and track spend; Coordinate with Brand & Creative for on-strategy launch assets; Work with regional commercial teams to localize execution; Monitor competitive landscape and consumer insights; Track and report on launch KPIs and eCommerce metrics.
Seniority
Mid-level, hands-on operator
