Director, Creative Development & Strategy
Core
Lead the creative vision for the Topps brand, overseeing campaign development, brand narratives, and visual identity across digital, print, and social platforms to drive collector engagement.
Role type
Director, Creative Development & Strategy
Builds
Creative campaigns, brand narratives, visual identity, and storytelling strategies for licensed properties.
Domain
Sports collectibles, entertainment, and pop culture
Deliverable
product features
Required skills
Creative leadership, brand storytelling, integrated campaign strategy, cross-functional partnership, licensed brand management, visual sensibility, team mentorship, external agency management
Preferred skills
Sports or entertainment licensing experience, passion for fandom and collectibles
Technologies
Digital, print, social, content platforms
Responsibilities
Define long-term creative strategy balancing legacy and innovation; produce world-class creative work; collaborate with Marketing, Product, and Brand teams; develop campaign platforms for product launches; guide creative development for licensed properties; present concepts to executive leadership; maintain brand consistency; build and mentor a high-performing creative team
Seniority
Director, strategic leadership & team management