Head of Marketing
Core
Own growth and brand strategy for a college dating platform, executing campus-by-campus adoption through activations, ambassadors, and social channels.
Role type
Head of Marketing (Growth & Brand)
Builds
Campus launch playbooks, ambassador programs, social content engines, and partnership networks for a student dating app.
Domain
EdTech / Social Networking / Dating
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campus marketing strategy, user acquisition, ambassador program management, social media marketing, data-driven growth, budget management, cross-functional leadership
Preferred skills
Dating/social product experience, referral growth expertise, campus creator networks, national scaling experience
Technologies
TikTok, Instagram, Snapchat, Fizz, YikYak
Responsibilities
Build repeatable campus launch models, run multi-channel user acquisition, manage student ambassador programs, define brand voice on student platforms, plan campus events, develop university and influencer partnerships, lead and mentor marketing teams, own growth budget and targets
Seniority
Senior, hands-on IC
