Head of Marketing
Core
Own growth and brand for a college dating platform across US campuses, driving adoption through on-the-ground activations, ambassador programs, and social media.
Role type
Senior leadership marketing leader (Head of Marketing)
Builds
Campus growth playbook, user acquisition system, brand presence, and ambassador network
Domain
EdTech / Social / Dating
Required skills
Growth marketing, brand strategy, campus ambassador program management, social media strategy (TikTok, Instagram, Snap), data-driven decision making, team leadership, budget management, cross-functional partnership
Preferred skills
Referral-driven growth, dating/social product experience, network of campus creators and student leaders, scaling programs nationally
Technologies
TikTok, Instagram, Snap, Fizz, YikYak
Responsibilities
Build repeatable campus launch playbook, run user acquisition across student channels, lead campus ambassador program, define brand voice and content strategy, plan campus activations and events, develop university and student org partnerships, manage marketing budget and targets, mentor marketing team
Seniority
Senior, hands-on IC