Creative Director Growth And Product Marketing

Required skills

10+ years in creative roles, with at least 3-5 years in a leadership position overseeing performance or growth-focused creative, Deep experience with DTC creative -- you understand how to build for the feed, how to test, and how to read results, Strong portfolio of paid social, digital, and video creative with measurable performance outcomes, Fluency in the full funnel -- from awareness through conversion -- and how creative strategy shifts across stages, Proven ability to lead a creative team while staying close to the work yourself, Strong collaboration skills with cross-functional partners in growth, PMM, data, and brand, Comfort working in a fast-moving, test-and-learn environment where speed and quality both matter, Experience with or genuine curiosity about AI creative tools and how they can accelerate production and testing

Responsibilities

Own the creative vision, systems, and output across Growth and Product Marketing, ensuring the work is strategically sharp, culturally relevant, brand-building, and performance-driving, Lead creative across paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content, Partner closely with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop creative strategies rooted in product positioning, audience insights, funnel stage, and performance goals, Lead, manage, and develop a multidisciplinary creative team that may include ACDs, art directors, designers, copywriters, video editors, motion designers, and emerging creative specialists, Set creative direction, run reviews, elevate the quality of the work, and create a culture of creative excellence, curiosity, experimentation, and continuous improvement, Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches that help high-quality work move faster, Shape the team’s AI-enabled creative workflow strategy, identifying where tools and agent-based systems can improve ideation, production, versioning, personalization, localization, QA, analysis, and creative throughput

Seniority

Domain

Growth, Product Marketing, Creative, Brand, AI, Technology