Consumer & Market Insights Specialist
Core
Own the Consumer & Market Insights function to define category positioning, buyer behavior, brand health, and market segmentation for a conversational AI company, driving decisions for Product Marketing, Branding, and C-level leadership.
Role type
Senior Market Intelligence & Consumer Insights Specialist
Builds
Strategic market intelligence, brand tracking programs, and vertical-specific segmentation evidence
Domain
B2B SaaS / Conversational AI / Global Markets (Brazil, LATAM, EMEA)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Market Research, Consumer Insights, Market Intelligence, Mixed-method research (qualitative & quantitative), AI agent deployment, Executive-level communication, Cross-functional stakeholder management
Preferred skills
B2B SaaS experience, Tech platform experience, AI tooling expertise
Technologies
Claude, Gemini, AI agents & assistants
Responsibilities
Shape category intelligence narratives, decode buyer decision drivers, develop market segmentation methods, run global brand tracking programs, provide strategic foresight on market trends, enable insights operations with AI tools
Seniority
Senior, high-visibility mandate with C-level exposure