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GM New Categories

Los Angeles Office💼 Full-time💰 $95,000–$95,000🗓 2026-09-10 → 2026-09-25

Core

Build and scale new business categories from the ground up, owning strategy, team, inventory, and P&L for a digital collectibles marketplace.

Role type

General Manager, New Categories (Founder-level IC)

Builds

New business categories within a digital marketplace for collectibles

Domain

Digital collectibles marketplace / E-commerce

Deliverable

production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work

Required skills

P&L ownership, category strategy, strategic sourcing, team leadership, demand generation, product strategy, operational delivery, zero-to-one execution, negotiation

Responsibilities

Own full economics of new categories including GMV and margin; Define category vision and roadmap; Build relationships with manufacturers and dealers; Hire and develop category teams; Partner on acquisition strategy; Design drops and pack experiences; Manage inventory flow from sourcing to delivery

Seniority

Senior, hands-on IC

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