Marketing Director, LATAM
Core
Define and oversee comprehensive marketing strategies across Latin America (primary focus: Brazil) to drive brand growth and consumer engagement for a global digital sports platform.
Role type
Senior regional marketing leader (Marketing Director)
Builds
Brand campaigns, partnerships, events, and consumer engagement programs for a global sports collectibles and gaming platform.
Domain
Sports, Entertainment, Digital Collectibles, Latin America
Deliverable
product features
Required skills
Regional marketing leadership, multi-country strategy execution, brand management, partnership management, event planning, data-driven decision making, budget management, cross-functional influence, lean operations, consumer insights analysis
Preferred skills
MBA, experience in consumer products/sports/entertainment, full-funnel marketing expertise
Technologies
CRM, email platforms, digital marketing channels
Responsibilities
Lead development and execution of regional marketing strategies; adapt global brand strategy to local markets; lead and mentor regional marketing talent; drive brand campaigns, partnerships, and events; develop go-to-market strategies for product launches; manage regional marketing budgets and performance metrics; oversee content and social media strategies; build relationships with external partners and agencies.
Seniority
Senior, hands-on IC with strategic oversight