Marketing Manager, Trade/Retail
Core
Create and implement trade marketing strategies and tactics to drive growth, engagement, and brand awareness for B2B retailers (local hobby game stores) selling Magic: The Gathering and Dungeons & Dragons products.
Role type
Marketing Manager, Trade/Retail
Builds
In-store play programs, branding materials, creative displays, point-of-sale materials, and digital assets for retail environments.
Domain
Gaming / Entertainment / Consumer Products
Deliverable
product features
Required skills
Retail marketing strategy, B2B channel marketing, project management, performance analysis and reporting, cross-functional collaboration, agency and design team management
Preferred skills
Experience in gaming, entertainment, or consumer products industry, familiarity with Magic: The Gathering and Dungeons & Dragons
Technologies
Microsoft Office
Responsibilities
Create and implement trade marketing strategies for B2B retail channels; Support the Organized Play team by creating materials for in-store play programs; Develop branding materials and creative displays to drive foot traffic; Partner with cross-functional teams on global campaign execution and retail assets; Identify new opportunities to expand product transparency and store traffic; Set and report on metrics for marketing initiatives.
Seniority
Mid-Senior, hands-on IC