Lead Marketing Data & Analytics Engineer
Core
Own the marketing data lake end-to-end, building integrations, medallion models, dashboards, and attribution analysis to drive marketing decisions for a home electrification company.
Role type
Lead Marketing Data & Analytics Engineer
Builds
Marketing data lake, attribution models, experimentation infrastructure, LTV/ROI models, and self-serve dashboards
Domain
Marketing technology, data engineering, and analytics
Deliverable
production ML models | dashboards & analysis
Required skills
dbt, SQL, Python, data modeling (medallion architecture), multi-touch attribution, experimentation design, data quality testing, stakeholder communication
Preferred skills
AWS Glue, Apache Iceberg, Fivetran, Metabase, identity resolution, marketing data sources (Meta/Google Ads, HubSpot)
Technologies
dbt, SQL, Python, Apache Iceberg, AWS Glue, Fivetran, Metabase
Responsibilities
Build and maintain data integrations for various marketing channels; design and implement bronze/silver/gold data models; create and maintain dashboards for marketing teams; develop attribution and incrementality models; support A/B testing and geo-experimentation infrastructure; analyze LTV and channel ROI; act as an analytics partner to the GTM team
Seniority
Senior, hands-on IC