Content & Product Marketing Lead
Core
Own the narrative layer for a high-growth SaaS platform serving dental labs and clinics globally, creating hooks, case studies, scripts, and positioning to drive market adoption.
Role type
Senior Content & Product Marketing Lead (B2B SaaS)
Builds
A unified AI-powered platform for dental case management and crown design.
Domain
Dental technology / SaaS / AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS content marketing, case study development, video scripting (Hook-Story-Offer), positioning architecture, sales enablement, customer interviewing, long-form conversion writing, AI tool fluency
Preferred skills
Dental/healthcare industry experience, founder-led content creation, performance data analysis
Technologies
Claude, Cursor, LLM-powered workflows
Responsibilities
Script founder video content, interview customers to produce case studies, build and maintain a hook library, own positioning architecture, create sales enablement materials, write long-form conversion content, brief design and video teams, feed social distribution channels
Seniority
Senior, hands-on IC