Ad Operations Specialist
Core
Oversee day-to-day operations for assigned accounts, supervising campaign planning, scheduling, implementation, tracking, reporting, and insights across programmatic and social platforms.
Role type
Ad Operations Specialist
Builds
Digital, Social, Mobile, Advanced-TV, and Digital-out-of-Home advertising campaigns
Domain
AdTech / Programmatic Advertising
Deliverable
production ML models
Required skills
Programmatic advertising (display and video), Social media advertising (Facebook, Instagram, TikTok, Pinterest), Campaign management, Tag implementation (HTML5, VAST/VPAID, MRAID), QA and troubleshooting, Reporting and analytics, Advertising technologies (DSPs, DMPs, CDPs)
Preferred skills
Data / DMP / CDP utilization knowledge
Technologies
Facebook Business & Ads Manager, YouTube, DSPs, DMPs, CDPs, HTML5, VAST, VPAID, MRAID
Responsibilities
Set up and manage campaigns including scheduling, implementation, tracking, creative delivery, QA, and reporting; Analyze tracking and campaign performance to provide insights and custom reports; Coordinate the rotation of ads and creative optimization; Advise internal team regarding advertising technologies and updates; Educate colleagues on best practices and provide internal training.
Seniority
Mid-level, hands-on IC