Perfect Store Lead
Core
Define, develop, and execute the Perfect Store strategy across OT, TT, and AFH channels to drive sales growth, visibility, and availability for PepsiCo's key portfolio in Eastern Europe.
Role type
Senior Commercial Excellence Lead (Perfect Store)
Builds
Scalable Perfect Store standards, tools, and capabilities for the Eastern Europe region.
Domain
FMCG / Retail / Commercial Excellence
Required skills
Strategic thinking, data synthesis, cross-functional leadership, financial acumen, change management, team development, stakeholder influence, investment prioritization, performance review.
Preferred skills
Experience with image recognition tools, shopper insights, and digital reporting solutions.
Technologies
image recognition, reporting tools, digital analytics platforms
Responsibilities
Define and implement Perfect Store strategy and Picture of Success; translate sales/marketing strategy into execution standards; segment and prioritize customers/stores; monitor KPIs (availability, visibility, distribution, planogram compliance); manage the Perfect Store team; scale capabilities across Eastern Europe; develop analytical tools and reporting solutions; prepare business recommendations based on data and market trends; set investment priorities and target-setting mechanisms; lead cross-functional strategic projects.
Seniority
Senior, hands-on IC with team leadership