Analista de Marketing de Conteúdo
Core
Create and execute content marketing strategies to educate healthcare professionals and strengthen the brand for a SaaS platform managing financials, scheduling, and medical records.
Role type
Content Marketing Analyst
Builds
Blog posts, social media content, email campaigns, video scripts, webinars, podcasts, and lead-generation assets (e-books, guides, case studies)
Domain
HealthTech / SaaS
Deliverable
product features
Required skills
Content strategy, storytelling, SEO, GEO, data-driven planning, video presentation, scriptwriting, project management
Preferred skills
Knowledge of healthcare, finance, or tech sectors
Technologies
WordPress, Semrush, Ahrefs, Google Search Console, Google Analytics, Hotjar, HubSpot
Responsibilities
Develop editorial calendars for blog, social media, email, and video; write and optimize SEO/GEO articles; manage content freelancers; create video scripts and present on camera; monitor engagement KPIs and optimize formats; manage partnerships with content creators
Seniority
Mid-level, hands-on IC