Event & Field Marketing Lead
Core
Own the field marketing function end-to-end to drive growth by managing event strategy, execution, and ROI analytics for conferences and industry programs.
Role type
Senior field marketing lead (event & demand generation)
Builds
Field marketing playbook, event execution systems, and pipeline attribution frameworks
Domain
Healthcare technology / Biopharma
Deliverable
product features
Required skills
Field marketing strategy, event planning and execution, pipeline metrics ownership (SQLs, CAC, cost-per-demo), sales leadership collaboration, rapid problem solving, budget management
Preferred skills
Healthcare/physician audience experience, medical society conference circuit familiarity
Technologies
SQL
Responsibilities
Own event budgets, performance measurement, and pipeline attribution frameworks; Build strategic relationships across industry organizations and ecosystem partners; Lay groundwork for Forus-owned events and executive gatherings
Seniority
Senior, hands-on IC
