Sales & Marketing Data Manager
Core
Strategic partner to sales, marketing, and executive leadership responsible for defining, governing, and operationalizing data to measure performance and support data-driven decision-making.
Role type
Senior IC Sales & Marketing Data Manager
Builds
Scalable, high-quality data pipelines and data products for sales and marketing domains
Domain
Commercial analytics, sales operations, marketing operations
Deliverable
production ML models | dashboards & analysis
Required skills
Data governance, dimensional modeling, KPI design, stakeholder influence, data quality management, metric standardization, business intelligence, data pipeline design, commercial metrics expertise, data lineage
Preferred skills
CRM platforms (Dynamics 365, GA4), cloud data platforms, semantic models, master data management, data privacy compliance
Technologies
Databricks, Azure Data Lake Gen2, Python, R
Responsibilities
Partner with stakeholders to identify key performance indicators and business questions; Lead design and delivery of modern data engineering solutions; Develop and manage data products for sales and marketing; Establish and enforce data discipline across the lifecycle; Define key business metrics and dimensions; Identify and document relevant data sources across enterprise systems; Translate requirements into scalable data definitions and reporting logic; Influence leaders to align common definitions and adopt standard measures; Establish and maintain data governance practices; Proactively identify and remediate data gaps and risks; Support business reviews and forecasting with reliable data; Promote a data-driven culture; Manage metadata and business glossaries.
Seniority
Senior, hands-on IC