Senior Data Scientist
Core
Build production-grade impact measurement models for Digital Experience Platforms (Website & App) and Email campaigns to quantify incremental lift in sales, margin, conversion, revenue, and engagement.
Role type
Lead Data Scientist (Marketing Measurement)
Builds
Production-grade impact measurement models for Digital Experience Platforms and Email campaigns
Domain
Digital Marketing & E-commerce
Deliverable
production ML models
Required skills
Marketing measurement, Incremental lift analysis, Feature-level attribution, Sales margin analysis, Conversion modeling, Revenue modeling, Engagement analysis, Web/App analytics, Email campaign analytics
Responsibilities
Build production-grade impact measurement models for Digital Experience Platforms and Email campaigns, Quantify incremental lift in sales, margin, conversion, revenue, and engagement, Perform feature-level attribution across banners, journeys, ads, and UI elements, Partner with Marketing, Product, and Analytics teams to drive data-backed decision-making
