Regional Marketing Program Manager
Core
Plans, directs, and coordinates marketing programs and initiatives to support funnel generation and sales for South Korea.
Role type
Regional Marketing Program Manager
Builds
Region-specific marketing programs tailored to local customer needs
Domain
Life science, diagnostics, and applied market laboratories (Pharma, Biopharma, Food, Environmental testing, Materials, Semiconductors, Alternative Energy, Applied Chemicals)
Required skills
Marketing program planning and coordination, Analytical technologies knowledge (chromatography, mass spectrometry, spectroscopy), Market trend and competitor analysis, Customer relationship management, Sales force support, Business metrics consolidation
Preferred skills
None stated
Technologies
None stated
Responsibilities
Tailor worldwide marketing programs to meet region-specific customer needs, Determine appropriate marketing tactics mix and own execution of all marketing activities, Analyze market trends and competitor activities to convert into tactical programs, Act as focal point for consolidating business metrics and enabling communication flow between business units and sales channels, Identify and develop business opportunities, Work with senior management to align sales and marketing functions, Contact customers to generate new and maintain current customers
Seniority
Mid-Senior, hands-on IC