Regional Marketing Program Manager
Core
Plans, directs, and coordinates marketing programs and initiatives to support funnel generation and sales for South Korea, tailoring worldwide programs to region-specific customer needs.
Role type
Regional Marketing Program Manager
Builds
Region-specific marketing programs and tactical sales initiatives for South Korea
Domain
Life science, diagnostics, and applied market laboratories (Pharma, Biopharma, Food, Environmental testing, Materials, Semiconductors, Alternative Energy, Applied Chemicals)
Deliverable
product features
Required skills
Analytical technologies (chromatography, mass spectrometry, spectroscopy), marketing program execution, market trend analysis, competitor analysis, business metrics consolidation, customer relationship management, sales force support
Preferred skills
None stated
Technologies
None stated
Responsibilities
Determine appropriate marketing tactics mix and own execution of all marketing activities and customer communication in the assigned region; Analyze market trends and competitor activities and convert them into tactical marketing and sales programs; Identify and develop business opportunities and provide information and support for the sales force; Work closely with region/country senior management to align sales and marketing functions to capture business opportunities; Act as a focal point for consolidating business metrics, market trends, pricing, customer and technology related information to share with the business units
Seniority
Mid-Senior, hands-on IC
