KM - Creative Director, Performance & UGC Strategy
Core
Own the development, review, and optimization of all creative assets (static images, video ads, UGC) to drive performance on platforms like Meta, TikTok, and YouTube.
Role type
Creative Director, Performance & UGC Strategy
Builds
Performance-focused creative assets and UGC campaigns for client accounts
Domain
Digital Marketing / Performance Advertising
Deliverable
product features
Required skills
Creative review and feedback, UGC scriptwriting, creator sourcing and management, performance data analysis, creative strategy development, systems building
Preferred skills
Experience with Billo or Bambassador platforms, copywriting for hooks and CTAs, visual and performance marketing acumen
Technologies
Meta, TikTok, YouTube, Billo, Bambassador, Minisocial, Trend.io
Responsibilities
Review and approve static and video ad creatives aligned with performance principles; Write authentic UGC scripts and develop shot lists; Source and manage creators via platforms; Analyze ad performance to inform new creative concepts; Build repeatable systems for creative review and UGC coordination
Seniority
Mid-level, hands-on IC
