Director, Organic Acquisition
Core
Lead the development and execution of innovative organic growth strategies, driving high-quality website traffic, customer engagement, and lead generation through SEO, AEO, and LLM optimization.
Role type
Director, Organic Acquisition
Builds
Scalable, consumer-focused search strategy and organic acquisition performance
Domain
Digital Marketing / Search Engine Optimization / Generative AI
Deliverable
production ML models
Required skills
SEO strategy, Technical SEO, Content optimization, AEO, LLM optimization, Generative AI search, Analytics, Team leadership, Cross-functional collaboration, Strategic planning
Preferred skills
High-traffic website management (>2M monthly visits), Media company experience, Thought leadership, Automotive/e-commerce search experience
Technologies
Google Search Console, Google Analytics 4 (GA4), SEMrush, Ahrefs, Screaming Frog, Lumar
Responsibilities
Develop and execute overall organic acquisition strategy covering technical SEO, content optimization, and AEO; Drive sustainable growth in organic website traffic and lead generation; Lead the evolution from traditional SEO to comprehensive search discovery incorporating generative AI and LLMs; Partner with Product, Engineering, and Editorial teams to align SEO roadmap with product development; Monitor search engine algorithms and consumer behavior to ensure competitive strategies; Lead, coach, and develop a high-performing team of two direct reports; Own organic search analytics and performance measurement; Select and manage SEO vendors and technology platforms.
Seniority
Director, strategic leadership & team management