Director of Sales & Marketing
Core
Lead sales, marketing, catering, and events operations for a luxury hotel property to drive revenue and occupancy.
Role type
Director of Sales & Marketing
Builds
Hotel revenue, occupancy, and brand presence for W Sydney
Domain
Luxury Hospitality
Required skills
Strategic account planning, sales channel management, marketing budget allocation, market analysis, competitor research, contract negotiation, team leadership, PR strategy execution, media relationship management
Preferred skills
Experience with Marriott International systems, knowledge of luxury hospitality trends, ability to manage agency partnerships
Technologies
STR reports, competitive shopping reports, loyalty program platforms, marketing automation tools
Responsibilities
Develop strategic account plans for demand generators; manage reactive and proactive sales efforts; determine marketing communication activities; analyze market trends and competitor strategies; execute annual marketing plans and campaigns; lead collaboration with external agencies; serve as primary sales contact for customers and leadership; monitor guest issues arising from sales processes; optimize marketing performance metrics and ROI
Seniority
Director, strategic leadership & P&L responsibility