Content Lead
Core
Define and own Sage's content strategy and execute narrative-driven storytelling to drive brand awareness, educate audiences, and fuel growth for a senior care intelligence platform.
Role type
Content Lead (Strategy & Execution)
Builds
Content strategy, editorial assets, social media channels, and SEO/GEO discoverability for senior care operators and stakeholders.
Domain
Healthcare technology / Senior living / Care intelligence
Required skills
Content strategy, narrative storytelling, SEO and GEO, cross-functional collaboration, data-driven optimization, brand voice management, team leadership
Preferred skills
B2B experience, brand development, virtual healthcare or wellness background
Technologies
CMS, SEO tools, social media platforms, analytics tools
Responsibilities
Develop overarching content strategy across web, email, blog, and social; own content calendars and campaign planning; execute SEO and generative engine optimization (GEO) strategy; create high-quality editorial content from thought leadership to landing pages; measure performance and optimize based on data; lead and mentor the Social Media Manager; manage freelance writers and agencies.
Seniority
Mid-Senior, hands-on IC with leadership responsibilities